SEO Web Marketing Portfolio

NewZealandTourist.com

November 1st, 2002

New Zealand Tourist screenshotA microsite of MyTravelAgency.com. Serves the general public and companies with planning and implementation of business and leisure travel arrangements in New Zealand.

[ database | client admin cms | SEO ]

Visit The Site: New Zealand Tourist

Gorton’s

November 1st, 2002

Gortons screenshotGorton’s is the largest frozen fish brand in the United States. Netconcepts developed a personalized website to promote the Gorton’s range of frozen seafood products. Gortons.com features personalized content — fish recipe and fresh seafood recipe recommendations, product suggestions, special offers tailored to your interests, and more. Visitor profiling allows Gorton’s to view and analyze consumer demographics, psychographics, and clickographics (browsing behavior). The website is dynamic, user-friendly and a positive branding tool for their products.

[ recipe database | client admin cms | SEO ]

Visit The Site: Gortons

Secrets to High Search Engine Rankings: Turning the Search Engines into Your Virtual Sales Force

Sales & Marketing Executives International webinars — online

October 31st, 2002

Seminar by Stephan Spencer


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Working In New Zealand

October 1st, 2002

Working In New Zealand screenshotA one-stop shop for new migrants to New Zealand who are looking for employment. Includes an online resume builder, employer profiles, news, articles, and more.

The priorities before building the site and sister sites Working In Australia and WorkingIn.com were to ensure a high visibility in search engines, intuitive navigation and useability, fast download time and enhancing and streamlining the design; and all leading to a higher response rate for companies looking for new employees. An Employers Response Area allows companies listed to access employee applications and respond accordingly.

[ database | client admin cms | SEO ]

Visit The Site: Working In New Zealand

Designer Exposure

October 1st, 2002

Designer ExposureThis site is unusual for an ecommerce site in that every product is a one off. The client updates the site by adding images and descriptions through an administration interface, and with stock being added daily the process needed to be easy to use. The client uploads a large image for each product which is automatically sized into large medium and thumbnails.

This site still performs well in search engines considering it has thousands of products changing daily. Makes good use of Netconcepts’ gravityMail email marketing software which comes as part of our ecommerce solution.

[ database | client admin cms | SEO ]

Visit The Site: Designer Exposure

Happy Googling

October 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Google, with over two billion documents in its search database, is the most popular search engine on the planet. Here’s how to get the most out of it.

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Viral Marketing: Starting an Online Word-of-Mouth Epidemic

Sales & Marketing Executives International Annual Conference — Vancouver, BC, Canada

September 22nd, 2002

Seminar by Stephan Spencer

Learn how to start a “word-of-mouth epidemic” centered around your company, brand, products, or services.

  • Putting together the right offer
  • Who’s going to spread your message? (”connectors,” “mavens,” etc.)
  • Making it easy for vectors to spread your message via your Web site
    (”Tell a Friend”, etc.)

  • How to use e-mail to spread your message
  • Potential traps and hazards in viral marketing
  • Best and worst practices in viral marketing
  • Success stories of Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, etc.

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Benefits far outweigh cost for this fashion brand

“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”

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The Search is On…

June 1st, 2002

by Stephan Spencer

Originally published in Catalog Age

Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve major changes to the Website offering. All that the marketer of woodworking and furniture restoration supplies had to do was …

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Site now on page 1 for Google - thanks to Netconcepts

“…how pleased I was when I typed ‘Health jobs in New Zealand’ into Google the other day and we came up number one.”

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